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Cardiff University
Innovation Network
Brand Communication for the Internet Age
The Future of Marketing [Part 3]
Wednesday 12 September 2007
Elliot-Pill.jpg
Elliot Pill,
Cardiff School of Journalism, Media & Cultural Studies
(www.cardiff.ac.uk/jomec/)

Topics:

  • The future of brand communication
  • Establishing a new context for relationships with your customers
  • Moving beyond traditional forms of marketing communication
  • Architect a new customer dialogue for your business
  • Innovation in PR developments
  • A new communications platform for your business
  • Getting help and support from university experts

Details:

A former adviser to David Beckham and Board Director within WPP Group, the largest PR consultancy operation in the world, Elliot Pill has enjoyed a highly successful business career. This has seen him develop and deliver communications campaigns for a wide range of businesses from internationally recognised retail brands such as adidas, Reebok, Coca-Cola, Motorola, Pioneer and Billabong, through to smaller companies as well as B2B strategies.

Elliot shared his extensive experience of tried and tested strategies as well as demonstrating how your business-customer relationship can be improved and redefined through the use of non-traditional methods and new media technologies.

Delegate Feedback:

Answers are out of 5
How did you rate the meeting overall?
Average answer = 4.3 (2007 average: 4.3)

Analysis:

Total number of people registered: 123
Total number of people attending: 78 (63% of those registered)

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