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Cardiff University
Innovation Network
Confessions of a Venture Technologist.
Lessons and Observations from the World of Innovation
Wednesday 22 March 2006
Timothy Brundle
(Director, Marketing Group, DDA)

The evening’s presentation features the confessions of a venture technologist: Marketing Director of the DDA, Timothy Brundle. The DDA is the UK’s leading provider of technology-based innovation and maintains a network that connects 3,500 businesses each year to innovative technology.

Timothy will be sharing observations from various technology ventures through a number of creative themes:

Topics:

  • ‘Being Miss World’ looks at the importance of the need to travel and meet people in the pursuit of technological competitiveness.
  • ‘The Foresight Saga’ discusses the significance of market foresight and technology road-mapping prior to investment.
  • ‘The Appliance of Science’ will highlight that, for good technology, you need good science. Poor science gets you nowhere. But how can you undertake a useful assessment?
  • ‘Easy as Pi’ demonstrates with a case study lesson that financial planning for technology commercialisation programmes can be notoriously difficult.
  • ‘Did Philip Scofield invent the iPod?’ takes a light hearted look at when, on April Fools Day 1989, the BBC aired a new product which could store thousands of your favourite songs without the need for tape and which could be downloaded via the airwaves. Tim will discuss which came first – the market (the problem) or the technology (the solution).

Delegate Feedback:

Answers are out of 5

How did you rate the meeting overall?
Average answer = 4.2 (2006 average: 4.4)

Analysis:

Total number of people registered: 100
Total number of people attending: 71 (71% of those registered)

Comments:

This was a brilliant event
Great speaker, interesting topic
Learnt a lot

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