Social networking sites - such as Facebook, Myspace, Linkedin and Bebo – have transformed marketing opportunities. A changing marketing mindset is therefore needed that places greater emphasis on the importance of understanding connected human behaviour. Kelly looked at how stakeholder connectivity is vital as marketing diffuses and will consider the complex nature of social connections in a technological landscape - where user-generated content, co-creation and virtual collaboration is paramount.

Topics:

• Getting connected: do you have the right business “friends”
  
• Building and enhancing networks and collaborative partnerships via new social media
  
• Using new technology to profile users and add value
  
• Gaining business advantage from social marketing

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