Explore Cardiff University    Home   About   Education   Research   News   Events   A-Z
Cardiff University
Innovation Network
SMEs & Universities
Developing Effective Partnerships for Business Growth
Friday 16 November 2007
VC-Compressed.jpg
Dr Virginia Chambers
Director, Technology & Innovation, Welsh Assembly Government
Professor Nigel Weatherill FREng
Pro Vice-Chancellor, Swansea University

Case Studies:

The business view of collaboration with academia

  • Cogent Power Ltd and Cardiff University
  • Vision Support Trading Ltd and Bangor University
  • RUMM Ltd and University of Glamorgan

Facilitated Discussion Sessions:

Offering delegates the opportunity to input to a national debate on industry/academia interactions

Almost 200 delegates from business, universities and government attended the All-Wales “Business and Universities” event, held simultaneously in Cardiff and St Asaph on 16th November 2007.

Through a live videoconference link between the two venues, delegates at St David’s Hotel & Spa in Cardiff and the OpTIC Technium in St Asaph heard from the Welsh Assembly Government about its current initiatives to support business-academia interaction. Case studies from each location highlighting different aspects of business collaboration with academia were balanced by a presentation outlining the academic perspective on co-working. Through the event facilitators, delegates were able to share the points emerging from the facilitated roundtable workshops and discussions which took place at each venue.

Speakers


Dr David Grant, FREng: Vice-Chancellor, Cardiff University
Outline of the Royal Academy of Engineering co-operation with partners and the importance of university/business interaction, highlighting the breadth of expertise available to companies in Wales.

Speaker video: Dr David Grant


Dr Virginia Chambers, Welsh Assembly Government
A broad overview of existing industry/academia interaction including examples of best practice and details of how the Welsh Assembly Government is supporting collaboration between universities and business in developing the knowledge economy.

Download presentation: Virginia Chambers powerpoint


Keith Jenkins, Cogent Power Ltd & Cardiff University
How a larger company benefits from working with academia and the many ways in which Cogent Power collaborates with Cardiff University and others. A series of examples were provided which were particularly relevant to smaller businesses in problem-solving and development.

Download presentation: Cogent Power Ltd & Cardiff University powerpoint
Speaker video: Cogent Power Case Study


Ed Yau, Vision Support Trading & Dr Rich Edwards, Bangor University
How a national award winning Knowledge Transfer Partnership with Bangor University led to new systems being developed and embedded, resulting in a radical, highly successful transformation of this business.

Download presentation:Vision Support Trading and Bangor University powerpoint


Jamie Watkins, Rumm Ltd & Dr Steve Lloyd, University of Glamorgan
The successful, commercial application of university expertise through a Spin-out Company applying technology to help organisations transform their energy costs and reduce their carbon footprint.

Download presentation: RUMM Ltd & University of Glamorgan powerpoint


Prof Nigel Weatherill FREng, Swansea University
"What’s in it for Universities"

Summary of presentation: What's in it for Universities?
Speaker video: Prof Nigel Weatherill FREng


Prof Mike Kelly FREng, for the Royal Academy of Engineering
The background to The Royal Academy of Engineering regional seminar series and why your opinions and experiences are vital to aim of improving industry/academia interaction. How the outputs from the day will be captured and integrated into what should be an influential UK-wide report.

Download presentation:Mike Kelly powerpoint
Speaker video:Prof Mike Kelly FREng

Background


This all Wales seminar developed as part of a UK-wide initiative of The Royal Academy of Engineering.

Although much has been achieved in recent years to bring industry and academia closer together, as reflected in the Lambert Review, evidence suggests that, while a significant number of businesses engage very successfully with universities, such links are far more limited for smaller businesses which are either technology-poor or technology-followers.

These businesses are likely to need close-to-market technology solutions or consultancy services in contrast to large-scale businesses which spend significant research budgets and can focus on longer term or blue sky research.

Through a series of seminars being held throughout the UK, each covering a different aspect of this issue, the aim is to gather examples of best practice and garner evidence to establish an informed perspective on what works well and not so well in each region of the UK.

Ultimately, the information gathered from these seminars will be incorporated into a UK-wide report by Judge Business School in Cambridge for The Royal Academy of Engineering. Direction and guidance for the Wales seminar came from a Local Organising Committee, comprised of senior academics, business representatives and government.

The event received financial support from the Welsh Assembly Government Knowledge Exploitation Fund, Cardiff University and The Royal Academy of Engineering.

All-Wales Seminar
To ensure that the Wales seminar in this series afforded a genuine opportunity for business and academia across Wales to participate, the event was held simultaneously at venues in South and North Wales. This offered the additional benefit of bringing out the differing needs of business in each area, allowing informed, distinct, regional approaches to be developed.

Cardiff University is extremely grateful to The Royal Academy of Engineering for bringing its UK regional seminar series to Wales.

The event was organised by a group comprised of representatives from:

BIC Innovation
Cardiff School of Engineering, Cardiff University
Cardiff University Innovation Network
Federation of Small Businesses
Royal Academy of Engineering
Swansea University
University of Glamorgan
Welsh Assembly Government

Event Programme


9.00am
Registration & Networking

9.30am
Introduction

Professor Hywel Thomas, FREng Director,
Cardiff School of EngineeringDeputy Pro-Vice Chancellor Engagement

9.35am
Welcome
Dr David Grant, FREngVice-Chancellor,
Cardiff UniversityVice-President,
Royal Academy of Engineering 9.40am Dr Virginia ChambersDirector,
Technology & InnovationDepartment for the Economy & Transport, Welsh Assembly Government more information

9.50am
Introduction to Discussion Sessions


10.10am
Keith Jenkins

Cogent Power Ltd & Cardiff Universitymore information

10.25am
Ed Yau & Dr Rich Edwards

Vision Support Trading Ltd & Bangor Universitymore information

10.35am
Discussion Session


10.45am
Jamie Watkins & Dr Steve Lloyd

RUMM Ltd & University of Glamorganmore

11.00am
Professor Nigel Weatherill,

FREngSwansea University
"What’s in it for Universities?"

11.35am
Discussion Session


1.15pm
Professor Mike Kelly, FREng
for the Royal Academy of Engineeringmore information

1.20pm
Lunch & Networking

Delegate Feedback:

Answers are out of 5
How did you rate the meeting overall?
Average answer = 4.0 (2007 average: 4.2)

Analysis:

Total number of people registered: 212
Total number of people attending: 175 (83% of those registered)

We would be pleased to have your comments and feedback on the event and the themes which emerged.
logo_raeng.gif
wag.gif
Networking-Compressed.jpg
vice-chancellor
VC-Compressed
Keith-Jenkins
Ed-Yau-Rich-Edwards
Jamie-Watkins

Sarah Dickins opens this All-Wales event

Dr David Grant on the Royal Academy of Engineering and co-operation with partners and the passion for university/business interaction. Scene setting against the background of the Lambert and Sainbury reports. The breadth of expertise available to businesses in Wales.

St Asaph delegates get to know each other

Delegates at Cardiff introduce themselves and start discussing their issues and objectives

Keith Jenkins of Cogent Power Ltd on the key benefits and issues of interaction with universities

St Asaph delegates discuss Cogent Power Ltd/Cardiff University and the Vision Support Trading/Bangor University case studies and the Welsh Assembly Government perspective

Cardiff delegates debate the way forward

Prof Nigel Weatherill on the benefits to universities of co-working with business

Cardiff delegates discuss improving opportunities to connect partners and identify priorities in enabling co-working

Dr Grahame Guilford outlines delegate discussions on the topic of how universities might make themselves easier to deal with.

Prof Mike Kelly’s closing remarks on behalf of the Royal Academy of Engineering

Steve-Lloyd
Nigel-Weatherill
Mike-Kelly
_DSC0020
_DSC0106
_DSC0184
_DSC0178
<DSCF0005
_DSC0044
DSCF0025
DSCF0033

Outputs


Summary Report
A brief, four page report from Lindsey Colbourne Associates (LCA). LCA facilitated the Discussion Sessions and captured many of the outcomes from the day’s proceedings.
More information: Download the report here

Full Report
A full report of the event outcomes from Lindsey Colbourne Associates (approximately 60 pages)
More information: Download the full report here

Royal Academy of Engineering Report
The report from Judge Business School for The Royal Academy of Engineering, which incorporates the findings which have emerged from the 13 regional events forming the UK regional seminar series, will be found as a link/download from The Royal Academy of Engineering website during 2008.
More information: Royal Academy of Engineering website


feedback

What you said about Industry/Academia interaction


  • "Our initial collaborative projects with universities were not wholly successful. Our academic counterparts tended to try to steer the research in the direction they were most interested in, their timeframes did not match our expectations. It was difficult to agree outputs because the research is results-driven and you can’t really foresee what will emerge. Now though, we have a much more hands-on approach to co-working. We have monthly meetings; we agree what and how to move forward between meetings."

  • "Our company does quite a lot of collaborative work with universities and other educational establishments. We have more than one facility in the UK involved in R&D but we don’t necessarily tell anyone about these productive relationships, and even within the company, we’re not aware of everything that’s going on."

  • "Spin-off companies should be a realistic exit strategy for creative ideas. Universities need to know when to let go, and they need to be managed more with the attitude of a venture capitalist, they need to add value and not be a drain on resources."

  • "Traditional research is very welcoming of large companies, and collaboration between universities, but working with SMEs requires a very different attitude."

  • "SME-university collaborations, could be better and there could be more of them, but this would require universities to market their commercial services more effectively."

  • "The university does recognise the importance of the third mission, and that the university has a role to play in local regeneration, and so the Local Authority does have access to the appropriate people at the university through a number of channels. A number of local government and Welsh Assembly Government bodies work with the university to support inward investment"

  • "The success of any given SME-university collaboration depends on the type of company and the vehicle for collaboration. KTP projects and Smart Awards are effective vehicles because they have very clear wins for universities and for business."

  • "From an outside point of view, the constraints on the universities are financial."

  • "Individuals collaborating is what it is about and, if they can actually meet to discuss an issue of mutual interest, then the project works well, and the business gets good value for money."

  • "Certain academics, in touch with the progress of a certain industry look for solutions to current technical challenges, with widespread applications for many businesses but which for industry R&D can’t or hasn’t provided the answer. This sort of situation allows collaborations to become very broad, involving several businesses. This can lead on to greater networking, and knowledge exchange. The risk is also spread out more."

  • "There is probably a funding gap right now. It’s relatively easy to access small grants of around £5 -10,000, mostly in-kind in the form of consultancy, and also grants for large projects above £100,000. Accessing funding in the £10-100,000 range however is really difficult."

  • "The media has a role too – to showcase successful studies, and report news that is beneficial to civic society."

  • "When SMEs do work with universities it’s generally a really positive collaboration. The difficulty is in making it happen. It’s a big step for a SME to even think of approaching a university. Knowledge Transfer and commercial arms of universities have come a long way in Wales, especially in the last 5 years, in improving the situation."

    Common themes arising from The Royal Academy of Engineering delegate questionnaire


    • Need a single point of contact in universities for initial enquiries
    • SMEs need to know how to make first contact                 
    • Clear means of communication between both parties – have dedicated contact person for projects
    • Need to develop and maintain trust between both parties                 
    • Longer term relationships and funding schemes                 
    • Knowing what funding is available                 
    • Partnerships should be mutually beneficial                 
    • Clear understanding needed at the outset of what is achievable                 
    • Lack of awareness amongst SMEs of what universities can offer – universities need to market themselves better                 
    • Lack of knowledge amongst SMEs of university obligations and constraints                 
    • Lack of understanding amongst universities of SME issues i.e. time and financial constraints                 
    • Importance of collaboration with SMEs not recognised by universities – little benefit (both financial and career-related) for researchers in undertaking this type of work                 
    • IP ownership rights  
    Back to past events list
    Follow us on Facebook    Follow us on Twitter    Share in our video selection on Youtube    Join our Linked In Group
    © Cardiff University    Accessibility   Help   Feedback   Privacy Policy   Terms of Use   A-Z