Topics:
- Insights into the future of marketing communication
- How to make a big impact without a big budget
- Tools and techniques to increase awareness of your product
- Ideas for non traditional marketing
- How to stimulate word-of-mouth
- Broad solutions that engage customers
Details:
The evening’s presentation is from Anna Carloss, who set up Cunning, renowned for gaining national media coverage with smart forms of non-traditional marketing.
Cunning have launched the new Mini, projected the infamous picture of Gail Porter onto Parliament for FHM magazine and sold student’s foreheads for brand advertising.
In the first part of “The Future of Marketing” series, Anna will impart how your company can make a big impact without a big budget and provide tools and techniques to promote your product. Using guerilla marketing methods and live brand experiences Anna will demonstrate the success that can be achieved by stimulating word-of-mouth interest. In the world of rapid advertising change, she will also be giving some insights into the future of marketing communication.
Delegate Feedback:
Answers are out of 5
How did you rate the meeting overall?
Average answer = 4.1 (2006 average: 4.3)
Analysis:
Total number of people registered: 208
Total number of people attending: 144 (69% of those registered)
Comments:
Bowled over by the speaker and the networking was good too
Good to have the opportunity to hear new ideas
Brilliant speaker