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Innovation Network
The Future of Marketing [Part 2]
Blogs, Wikis and Podcasts – How Social Media is Transforming Business Communication
Wednesday 07 June 2006
june-photo.jpg
Matthew Yeomans
(Custom Communication)

Topics:

  • Reaching the right audience effectively and affordably
  • Blogs changing business marketing communication
  • Conversations the new form of marketing
  • The risk of ignoring the bloggers How your customers promote and damage your company virally Why internal communications are embracing social media Marketing through the power of your ideas Why advertising, PR & marketing industries need to embrace social media

Details:

The final event of our two-part “Future of Marketing” series features a presentation from Matthew Yeomans, Director of Custom Communication.

Matthew will be discussing marketing in a virtual world and how the new generation of online communication offers amazing opportunities for companies big and small to tell their story and grow their business.

Matthew will open with an overview of these new communication tools. Then, using live demonstrations and case studies, Matthew will show the importance of connecting with your customers using these new methods whether you are in a micro business, an SME or a large organisation.

Delegate Feedback:

Answers are out of 5

How did you rate the meeting overall?
Average answer = 4.3 (2006 average: 4.2)

Analysis:

Total number of people registered: 186
Total number of people attending: 133 (78% of those registered)

Comments:

  • Most interesting
  • Would like to come again

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