Cardiff Students Offer Business Expertise
Monday 20 April 2009
S Wales companies could benefit from the help of postgraduate students at Cardiff Business School, thanks to two new corporate engagement schemes.
Students studying for the Cardiff MBA and the MSc in Strategic Marketing spend their third semester working on practical projects within business organisations, providing them with an in-depth exploration of a challenge or opportunity.
Lisa L’homme, MBA Programme Manager explains: “The MBA Business Plan sees students working together in a team within an organisation on a topic of the organisation’s choice. It gives companies the chance to investigate potential areas of opportunity, or threat, without having to invest their own time and resources.”
Each MBA team is supervised by a member of the academic faculty, who brings research expertise to the project. “At the end of the project, companies are provided with a detailed analysis of their chosen issue which they can then implement in-house,” L’homme adds.
Students on the MSc in Strategic Marketing also put their knowledge into practice by creating Strategic Marketing Plans for participating organisations.
Further Information:Cardiff Business School